Have you noticed lately that almost every product you buy comes wrapped in a sleek, flexible, heat-sealed film? That film is called a shrink sleeve and it is the current packaging material of choice. It’s so popular with manufacturers that they now wrap one in eight products in it. So, what is behind this growing popularity?
They Have Greater Visual Appeal
On a crowded supermarket shelf, your products need an edge if they’re to outsell the competition. They must be both visible and visually appealing. And with shrink sleeve packaging, they are. Because the sleeves come in a tube with heat-sealed edges, they cover the whole product. This then leaves you free to brand your product as much you please, even with full-body coverage. It also leaves you enough space to include as much product information as you can.
They Suit Odd-Shaped Containers
Visual appeal is not limited to bright colors, the correct font, and brilliant graphic design. The shape of your package also attracts consumers, especially if it’s odd-shaped and has a greater on-shelf impact. So, what does this have to do with shrink sleeves? Traditional packaging methods are somewhat limited when it comes to surfaces. But shrink sleeves, which can conform to any shape, aren’t. So, if you sell products in odd-shaped bottles, you’ll find the sleeves handy.
They Inspire Consumer Confidence
Consumers today can be very picky. They want to see what you’re selling them, not a fancy picture you’ve printed on the package. Although this is convenient for them, it presents you with a problem. How do you reveal the contents of your package without undermining the integrity of your product? Transparent shrink sleeves are the solution. Not only do they preserve your product, but they also allow consumers to see what they’re buying. And as a result, they’ll confidently buy your products.
They Are Tamper-Resistant
Consumers never buy anything that’s been visibly tampered with, especially if it’s food or pharmaceuticals. So, how can you protect your goods while they’re in transit or on a store shelf? You package them with shrink sleeves. For starters, the sleeves cover the whole product, plus the lid. And if someone opens the seal, they cannot again reseal the opening, which the retailer or another consumer will notice. For that reason, no one bothers to tamper with shrink-wrapped packages.
They are Long Lasting
Even when they’re transparent, shrink sleeves are still tough and durable, and here’s why. All sleeves are made from scratch-resistant and tear-resistant plastic. They’re also reverse-printed to prevent the color from scraping off. So regardless of how they’re shipped or handled, your products will reach their destination in the same condition they left your factory.
They Are Environment-Friendly
Most consumers today care about the environment, so green packaging influences their buying decision. Fortunately, shrink sleeves are recyclable, for unlike traditional packaging, they contain no harmful glues. They’re heat-sealed instead. And as an added plus, you can use biodegradable paint on the labels.
Conclusion
With all these benefits, it’s no wonder why shrink sleeves are so popular nowadays. They are an attractive, secure, and green alternative to traditional packaging, which makes them a great option for a wide variety of products.
