Packaging Ideas And Inspiration For Your Small Business
Consider packaging not only as a tool to store what you’re making but also as a silent marketer. Your packaging is talking to consumers on the shelf or your website. But, more importantly, what should it be saying?
It’s critical to get every conceivable edge over the competition while running your small business. One of the most efficient methods is to use the best packaging ideas. Here are packaging design ideas to help you grab clients’ attention.
Importance of using packaging ideas that attract customers
Every small business should understand the significant benefits of having a unique packaging solution in mind while investigating packaging alternatives from Millennium Packaging for their small business.
People are eager to spend more with firms that provide good services, according to customer experience data, and customized packaging for a burgeoning eCommerce platform is a beautiful illustration of quality.
Using the appropriate materials and designs may significantly impact how customers perceive your business. Given the importance of making an excellent first impression, getting this component from the start may be beneficial.
Other statistics that emphasize the necessity of understanding the small company packaging style are:
After changing their product packaging, 3 out of 10 enterprises report an increase in revenue.
81 % of customers purchased products because the product packaging piqued their interest
When a product arrives in premium packaging, 61% of buyers think they are more inclined to buy from a luxury company again.
If the package is intriguing and original, 4 out of 10 customers will share images on social media.
7 out of 10 people believe that product packaging impacts their purchasing decisions.
Packaging can elevate a brand from ordinary to extraordinary while communicating your unique selling points, product quality, and corporate values. When eCommerce is booming, consumer expectations are rising, even when dealing with local businesses, so you shouldn’t wait to get in on the action.
Packaging tips and ideas
Because eCommerce is such a complicated sector, there are various factors to consider before implementing new packaging ideas for your business. It’s critical to understand that there is no one-size-fits-all answer for everyone.
With customer needs and habits changing quicker than ever before, now is the best moment to invest in small-business shipping supplies. Although not all of the following concepts will apply to your organization, those that do can form an essential component of your strategy.
Use sustainable packaging solutions.
When it comes to purchasing items, two-thirds of all consumers prefer eco-friendly packaging. As a result, sustainable packaging is one of the finest strategies to strengthen your brand. Your staff will feel good about working for an environmentally conscientious firm and impressing consumers.
Customers will be pleased about their decreased carbon footprint if you use compostable and recyclable packaging, and they will correlate that satisfaction with your business. Popular materials include corrugated cardboard, recycled paper, and plant-based materials. To make the design more attractive, you can add stickers or prints to cardboard packing boxes.
If you’re going to use environmentally friendly packing materials, you should also use wiser delivery options.
Consider low-cost customized clothing materials.
Shipping garments may be challenging since they must be protected, but overly big or heavy packaging is not the way to go. As a result, you may believe you’ll have to rely on tried-and-true solutions like cellophane. Attractive packaging ideas for a small business selling garments, on the other hand, involve replacing the plastic with something more professional and unique.
Individual goods can be wrapped with custom tissue paper and inside packaging for a low cost. It will safeguard them while also assisting with the personalized brand experience, mainly if unique branding tags are used. These are another low-cost option for adding a little extra to your items without spending much money on customized outer packaging.
Using attractive branded (or at least color-matched) tissue paper may also boost your consumer’s probability of sharing photos on social media, providing free advertising.
Ensure your words count
Although a picture is worth a thousand words, the language on your package is the first thing customers will read when they get anything. They will read your company’s name as well as any slogans. With only a few words, you can make a powerful message. “Let the magic begin” or “open for a surprise” are good examples.
The specific language will, of course, vary depending on the things you offer. For example, toy packaging should have different text than a cosmetics package. You may use words like “crafted from 100% recyclable materials” or “made with love and sustainable resources” and boost enthusiasm. Choose a font size and color that complements your logo, and your packaging will help your small business stand out.
Consider user-friendly packaging
Consumers want quick results: 44% will wait no more than two days for delivery, while only 25% will wait four days. As you might expect, they don’t want their patience to be further challenged by complicated packing. Durable plastics may protect the products better, but they may detract from the experience of opening your packages.
As a result, it’s a good idea to select unique shipping boxes with easy-opening features. If possible, get rid of any unneeded cable ties or sealed plastics. Corrugated cardboard with fold-over flaps that support one other’s weight can be effective. If necessary, apply tape to secure the outer pieces, but do so sparingly.
It is also possible to print packaging materials tailored to your products using 3D printing.
Let your packaging tell your brand story.
Some businesses come up with inventive and amusing ways to give clients a hint about what’s inside the package. Wassung, for example, utilized a wine bottle-shaped box and placed it inside a wine bottle bag to create packaging for her wine-infused chocolate collection.
Although the wine-infused bonbons look similar to the other flavored chocolates she sells, the collection’s unique packaging has helped it stand out and become one of her best-selling items.